I signed up on the spot.
Boy, did I get a rude awakening!
I thought if I put up a Fan Page on Facebook that all my friends would see it and life would be rosy forever. This was so far from the truth. Eventually, after months of making mistakes and dealing with a sharp learning curve, I finally begin to build my business by using online marketing methods.
Here are 4 major online marketing mistakes that I – and you should – learn to avoid.
Even online, the old Network Marketing saying, “People buy from people” is true. Another popular phrase is, “People like to buy, but they don’t like to be sold.” I specifically remember one of my high school friends telling me this after I had spammed him by Facebook Messenger.
Most marketers make the huge mistake of having a “buy from me now” mentality. They fail to build a relationship with new people and strengthen the relationships they have already made.
Relationships are the hallmark of a professional networker, both offline and online. People must feel like they “Know, Like, & Trust” you. The only way to do that is to get to know the people you are talking to. Identify their needs first and put yours on the back burner. If you’re making this mistake, you’d better fix it fast!
This mistake piggybacks on the one above. Most networkers who are new to marketing on social media don’t realize one very important thing. People get on social media to socialize, not to buy things. Facebook, Instagram, Twitter, Google Plus, YouTube, and other social networks are not eBay, Amazon, nor Walmart.com.
How many times have you hopped on social media and searched for a status update about a health and wellness company?
However, you may have been able to get recommendations and feedback from people about certain products from the relationships you have built. The truth is social media is about engagement and that means you’ve got to communicate with people. Be social. If you’re going to post about your products, services, or your business opportunity, then you should mix it up with some other types of posts.
Some great post include lifestyle posts, inspirational quotes, random poll questions, images and videos that would cause engagement. If you’re always posting about your business opportunity, people will begin to ignore your posts.
Not only does this turn people off but some social networks will actually ban your account or put restrictions on it. Countless Network Marketers have been put in Facebook jail for spamming their opportunity links. If you’re doing this, stop it. Stop it RIGHT NOW! It’s counter-productive and it can damage your personal reputation. Remember, people are on social media to be social. It’s nothing for people to report your post as annoying or spam.
One of the main keys to be successful in Network Marketing is duplication. While being a copycat is important, it’s more important to copy the right cat! The truth is most Network Marketers know nothing about marketing.
According to Google, marketing is, “the action or business of promoting and selling products or services, including market research and advertising.” If you look at any Top Earner who has generated a significant income from online efforts, you will find they spent either time or money educating themselves on how to grow their business using the Internet. Again, it takes more than posting a link to your business opportunity, products and services as a Facebook status.
Whether you commit to pursue online or offline methods, one thing you can’t escape is education. You might as well embrace it, especially since there are so many different marketing strategies. In addition to the failure to get training, most new online networkers attempt several marketing strategies at once instead of focusing on one and getting really good at it.
You should focus on ONLY one or two strategies at the most instead of trying to tackle all of them. Not doing so is the quickest way to become overwhelmed. For example, if you commit to learning to market on Facebook, don’t try to learn YouTube, Twitter, and Instagram at the same time. Focus on Facebook for a minimum of 30 days and then add another strategy to your marketing mix.
Each one of these strategies has its quirks and learning curves built-in. The rules are different for each one. Your goal as a marketer should be to learn these rules and master them. Another bit of advice is to choose the strategy you naturally gravitate to. If you hate writing, it wouldn’t be wise to start a blog. Picking a strategy you look forward to doing every day will help you stay motivated to do it. I personally like video marketing because my background is the entertainment industry and public speaking.
Maybe video isn’t your thing. There are plenty of other strategies that you can learn which may be congruent to your personality.
If you’re guilty of making one or all of these 4 mistakes, don’t feel bad. You’re in good company. Some of the best online networkers have done some surprising things in their attempts to marketing their Network Marketing company online. The key is to pick yourself up, dust your clothes off, consider it a learning experience, and figure out how to get it going.
One of main slogans in marketing is “test, test, test.” It’s a process of trial and error, testing and tweaking. Each day you should strive to become better than the person you were yesterday. Eventually, your online efforts will yield rewards especially if you are committed to making it work.
Credits (c): Carlton Lewis
Source: Networker Blog